A clothing store retail manager friend of mine was telling me the other day just how baffled she was at the fact that clothes continue to fly off the shelves throughout the entire week and throughout the entire month and not just when it’s been payday or when people appear to have a bit of time off to do some of their shopping. She has a point because I mean you’d think that shopping for clothes was something which is done in cycles or perhaps just once every so often, yet the rate at which clothes fly off the shelves is not unlike that of how consumable goods are bought.
It’s almost as if we eat clothes, particularly when you consider that it’s actually the very same people who come in, week-in and week-out, to get what would otherwise suspiciously appear to be their next week or two’s supply of garments.
What’s really going on however is that clothing labels are still quite confusing even after all this time. To a certain extent I can sort of understand why the symbols on clothing labels may have become confusing over time as there are some new clothing care requirements for some of the more modern technology which goes into the manufacturing of clothes, such as Climacool fabrics and the likes.
Online label company Data Label has delved a little deeper into the topic with some interesting findings emerging from their research. According to the research, more than half of people in the UK find clothing care labels to be confusing, something which rather bizarrely leads to people in effect buying more clothes to wear just once while the pieces of clothing are new and then afterwards not really knowing what to do with them and so they sometimes just wash them in any case and ruin them. Some consumers end up not even wearing some of the clothes they buy and stash them away in their cupboards to collect dust.
The survey analysis found that 56% of people don’t always fully understand what the symbols on their clothing labels indicate, which inevitably leads to damage and wastage.
500 people were surveyed in the UK, asked the question: “Do you find the symbols on the clothing care labels to be confusing?”
While 56% of the 500 people said that they do indeed find them confusing, 24% indicated not to understand the symbols and 32% indicated that they were sometimes confused by them. I reckon I fall squarely within the 56% as well and I’m probably just as guilty of discarding clothes altogether or never even wearing some of those which I buy and dare I say it does concern me to think about those landfills to which the discarded garments are destined.
Clothing manufacturers could perhaps do a bit more to clear up the confusion by perhaps including a QR code to be scanned or something and then posting detailed clothing care information explaining the symbols they use on the clothing labels.